Möller’s introduces a new standard for fish oil capsules, developed and certified by DNV GL. Consumers can now rely on third party assurance that the fish oil is of a high quality and levels of environmental toxins have been checked.
Until now it has been hard for consumers to navigate in the
fish oil market. The quality of fish oil varies, and not all products
provide health benefits. With a wide range of products to choose from,
and no official standards or parameters to benchmark quality, consumers
have had no means of distinguishing high quality fish oil from lesser
ones.
Möller’s, the omega-3 brand from Orkla Health, has provided fish oil
to consumers since 1854. The company has now taken another step to
demonstrate the quality of its products through the launch of a new
comprehensive industry standard, which is also available for other
producers.
– We see increasing number of requests from consumers about the
traceability of the products, its origin and quality. Through the new
product certification mark from DNV GL, consumers can be confident of
the high quality, says Henning Søgaard, CEO of Orkla Health.
The new fish oil capsules from Orkla Health – Möller’s double – will be in stores this fall.
The mark will serve as a guarantee for high quality fish oil with very
low levels of eventual environmental toxics. In addition, the fish oil
has high levels of the natural form of omega-3 (triglycerides).
The standard has come about through a long collaborative process
between professionals in Orkla Health and DNV GL. A series of analyses
and audits have been performed throughout the production process, from
manufacturing to encapsulation and packaging. DNV GL has audited the
factories and their quality management systems, in order to certify that
the products comply to high standards.
Complex food value chains require new standards “The increasing complexity and size of the international food value
chains result in an increased demand for food safety and quality
certification,” says Luca Crisciotti, CEO of DNV GL-Business Assurance.
In EU alone there are around 12 million producers of agricultural
products, which again is being processed by 300 000 food and beverage
companies. The food processors then sell their products through 2.8
million companies within the food distribution and food service industry
to EU’s 500 million consumers.
“The need for third party certification and verification of products
to ensure its reliability is an upwards trend that will increase. This
new standard for fish oil jointly created with Orkla will greatly
benefit consumers and contribute to improve the reputation of the
industry as a whole,” ends Mr. Crisciotti.
About DNV GL
DNV GL is a world-leading certification body. We help businesses assure
the performance of their organizations, products, people, facilities and
supply chains through certification, verification, assessment, and
training services.
Within the food and beverage industry, we help customers worldwide to
achieve excellence in food safety and quality, environmental management,
supply chain management and product sustainability. Partnering with our
customers, we build sustainable business performance and create
stakeholder trust.
The DNV GL Group operates in more than 100 countries. Our 16,000
professionals are dedicated to helping our customers make the world
safer, smarter and greener.
About Möller’s
Möllers is one of the consumer oldest brands in the world going stronger
than ever. The pharmacist Peter Möller founded the brand in 1854. As
from its early start, Möllers still is characterized by Peter Möllers
passion for improving people’s health through proper nutrition and good
information. This also comes forth in our vision: “Möller will
contribute to improving public health through omega-3 high quality “.
Today Möllers is represented both by Möllers Tran (CLO), Möller Twist
(Finland) and several fish oil capsule products. Our ambition is to
develop products that people really need and that proves to give a
positive health effect
About the standard; STP-CE_PC_AGRO 65
The DNV GL mark confirms that:
• the product has minimal levels of environmental toxics
• the product has low oxidation levels, i.e. that the oil is not rancid.
• the product has high concentration of the healthy omega-3 fatty acids DHA and EPA
• production, analyses and control mechanisms are reviewed and approved
by DNV GL through a comprehensive annual audit of all production and
packaging units.
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